Consumer Behavior：Buying, Having, and Being (GE)11版追加好評－博客來好書破盤獨家

Consumer Behavior：Buying, Having, and Being (GE)11版追加好評

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內容簡介: 1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
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2.Six new end-of-chapter cases and six updated end-of-chapter cases.
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3.A strong focus on social media platforms and how they change consumer behavior.
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4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as pri博客來書店vacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.

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作者： Solomon 新功能介紹
出版社：華泰文化新功能介紹
出版日期：2015/04/01
語言：英文

Consumer Behavior：Buying, Having, and Being (GE)11版追加好評

內容來自YAHOO新聞

三商壽後市再衝高點

工商時報【張中昌】

三商壽（2867）上周股價站上19元大關，收在19.2元，創下近2個月以來波段新高，單周上揚1.32％。以日線來看，多方攻勢自8月24日低點15.6元發動，統計至上周五盤中高點19.2元，本波漲幅已高達23％以上，加上量價配合得宜，後市仍有機會持續挑戰高點。

三商壽已連續10年有盈餘，今年上半年自結財報，稅後淨利也達27.1億元，年成長率為230％，可望創下連續第11年獲利。上周三大法人合計呈現買超三商壽，張數達8,625張，尤其外資最積極，目前已連續22個交易日為買超。

新聞來源https://tw.news.yahoo.com/三商壽-後市再衝高點-215006826--finance.html

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